Feeds and Social Marketing: Fun Icon that Adds Personality

Create a connection with your clients and prospects online–that’s the mantra for growing your coaching business to the next level. I encourage clients to set up a blog and let someone read–or listen to–or watch (video)–when it’s comfortable for her or him.

On a blog, you need to link to your feed–prominently. Just browsing around and something actually surprised me today!

This icon of someone reading their feed and relaxing is a great way to show a person what that funky “RSS FEED” icon really means.

So have a think about how you can customize your site to give the new visitor a little surprise.