Websites: What do you check every month?
A client asked me what she should be checking on every month about her website and online marketing in general.
In answering her question, I saw there are a whole lot of details that might get you lost. So focus on the questions FIRST.
I’ll have a series of detailed answers, coming up soon.
#1 question to ask of your website:
* How much more business/revenue did I gain last month?
Sure, traffic is great. Long visits are great. Newsletter signups–great. I am not being sarcastic. You want all of that.
But to determine the ROI (return on investment) of the energy or time you’re spending with any kind of marketing, look at the big picture. How much did your business grow?
