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Existing website was rich in content but hard to navigate, the style was out-of-date and the pages weren't coded properly for search engines. I did a search engine keyword analysis, complete visual makeover, developed new search-engine-optimized HTML with articles targeted to keywords. Installed a Content Management System (CMS) so site owner can update the website. SEO analysis, designer, and developer for B2B sales and marketing consultant and speaker.
#1 affiliate website for book clubs. Designer and HTML/CSS specialist of this content-rich site, working with the company's programmer, content specialist and project lead. The project called for designing and developing over 15 different page layouts and HTML/CSS templates and continues to add more types of content.
Affiliate website for the Entertainment Book. Designer and HTML/CSS specialist, working with the company's team. Developed the core site for search engines. The business plan for this site also relies on pay-per-click ads to drive sales. We did extensive A/B testing of the conversion rate of different styles of landing pages, nailing down the best layout to drive sales.
Called for a simple-to-navigate, expandable website with a clean, modern, professional look. Installed a Content Management System (CMS) so employees can update the website. Project lead, designer, and developer for customer-focused healthcare organization.
Implemented thorough content optimization for 1,000-page network of websites. Restructured page template while keeping original design. Used Best Practices for SEO: no "tricks." The website now has top rankings for targeted keywords, with improved description text, resulting in more and better-targeted visitors.
New content publishing site with e-commerce for training webinars and DVDs for physicians and managers interested in medical practice management. Complete website design, content management system based on ExpressionEngine and WordPress, plus keyword research and search engine optimization.
A new ecommerce site focused on flat irons, curling irons, hair dryers, and hair treatments wanted to reach the top of search engine rankings quickly. We provided consulting services to find appropriate link partners, write web copy, and place articles and text links on related websites. A key component for success is including multiple links to internal pages with keyword-rich link text.
Optimized ecommerce website for select keywords. Integrated links throughout network. Used Best Practices for SEO: no "tricks." Website now ranks highly for targeted keywords, with improved description text. Higher traffic, CD game and book sales.
New Amazon Affiliate web site for selling mystery books. Converted design to HTML with CSS stylesheets. Keyword optimized page templates from raw source HTML pages.
Entertainment, Information, Community and Store for Mystery Fans. Evolved site through 4 versions. Reached 300,000 unique viewers and 10,000,000 ad views per month.
Official Agatha Christie website featuring original online mysteries, discussion, info on her works, and online store. (Now administered by Agatha Christie Ltd.)
Led a 7-person team of developers, designers, editors, and community builders. Managed special-interest network of websites from planning and development, through QA and production. Grew traffic to 300,000 unique visitors, 10,000,000 ad views per month. Fostered growth of strong 30,000-member online community. Developed and defined all project-related documents including scope, time estimates, technical strategies, task breakdown, issue management, and reporting.
In 1995, TheCase.com launched as one mystery per week emailed free. Two more types of mysteries were added. Special interest mystery-related websites were created and a network was formed. As the business and audience grew, more content was added and a third network design implemented. The revenue model changed and the company reduced size, again changing the requirements. Through each phase I built new products and was liaison between design, programming and revenue.
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James Prickitt • P.O. Box 617, Truro MA 02666 • 508-494-7953 •
